The collaboration between GF Oats and Clever Conversions focused on a thorough audit and strategic redesign of the GF Oats product page, yielding significant results in user engagement and conversion metrics.
By implementing a series of targeted enhancements, we addressed key customer pain points and streamlined product information, which markedly increased the ease of navigation and the clarity of product benefits.
As a result, the specific product page for Traditional Oats saw a remarkable 75% month-over-month increase in add-to-cart events.
Across all product pages, we observed a 39% increase in similar actions, indicating a broader impact of the optimisations.
Additionally, the conversion rate on the oats product page climbed to 8.4%, a clear indication of enhanced user interaction and interest conversion into sales.
These outcomes not only demonstrate the benefits of a focused and user-centric redesign but also set the stage for continuous optimisation efforts to further refine and enhance the customer journey at GF Oats.
Client:
GF OatsDeveloper:
Mermaid Devs